Phenomenal Marketing Systems 14 Fastest Ways to the Cash in Any Business by Howard Partridge – A Book Review

Phenomenal Marketing Systems – The 14 Fastest Ways to the Cash in Any Business

By: Howard Partridge

Sound Wisdom, P. O. Box 310, Shippensburg, Pa 17257, 978-0768407792, $ 14.95, 2015, 176 pages

Reviewed by Richard R. Blake

The Cutting Edge Difference between Marketing and Phenomenal Marketing

Howard Partridge, exclusive small business coach for Zig Ziglar, Inc. working with hundreds of business owners as trainer and consultant is highly recognized, by his peers and top business leaders, as an expert in small business marketing.

In his book “Phenomenal Marketing Systems” Partridge defines marketing as “everything you do to attract prospects to your business.” He provides the reader with guidelines and proven strategies for implementation of a proven marketing system that works.

Partridge titled the first chapter of the book with “The Only Three Ways to Increase Sales. This information is foundational in establishing a successful marketing system. Many of these principles will cross over into important sales strategies as well and will insure the small business owner increased sales, help them determine their perfect target market, and build an incredible reputation.

His concept of experiential marketing includes methods for building business relationships, maximizing referrals, and tracking repeat business. In his “Five-point Marketing-Message” Partridge stresses the importance of promoting your company’s reputation, your personal education, your knowledge or special training, and your experience. He also advocates putting an emphasis on your systems: technical and customer service as well as your guarantee. Illustrations from highly successful companies who have applied these principles give credence to their effectiveness.

“Phenomenal Marketing Systems” is packed with surefire ways of increasing cash flow, moving from a marketing system to a phenomenal marketing plan, while maintaining your target client base, increase your sales, and generate new record profit levels.

A complimentary copy of this book was provided for review purposes. The opinions expressed are my own.

Road to Siran: Erin’s Story by Behcet Kaya – A book Review

Road to Siran, Erin’s Story

By: Behcet Kaya

Create Space, 978-1495484643, $ 15.99, 2014, 300 pages

Reviewed by Richard R. Blake

Erin’s Search – Sensitive Story of Heritage, Culture, and Uncertainties of the Past

Erin Ozcomert is convinced there is something sinister about her father’s apparent suicide during a mysterious visit to his to Siran in northeastern Turkey, ancestral home of the Ozcomert family. Upon her graduation from UCLA in Los Angeles his daughter Erin determines, against the families will, to make a trip to Siran in an effort to learn more about her father’s life, her family roots, and Turkish culture and traditions; and to learn the secrets behind the family feuds and what had transpired to cause her father to be forced into a life of exile and guilt after his family in Turkey were killed in a hateful murder rampage.

Through a number of sub plots Kaya introduces the brutal, vengeful nature of Turkish culture as well as the incredible beauty and opulence of the architect, museums, and exhibits. Erin could not resist the exciting drama, romantic nature, and excitement of the night life in Istanbul. She was soon caught up in an addiction to its cutting edge adventure.

Kaya draws on his training,  and experience as an actor, as well as his early passion for reading the works of Kurdish writers of his native country, Turkey. Hi characters are multidimensional, sensitive, naïve, deceptive, vindictive, and romantic.

I appreciated the inclusion of a dictionary or glossary of Turkish terms introduced throughout the book. These terms combined with the use of Turkish dialog add a unique dimension to the authenticity of the culture, the old world charm of ancient Turkey, the opulence, grandeur, and wealth in contrast to its modern ambience.

Already and award winning author, Behcet Kaya is quickly building up a fan base of loyal readers. His works just keep getting better. I am looking forward to reading a sequel to Erin’s story.

A complimentary copy of this book was provided for review purposes. The opinions expressed are my own.