Phenomenal Marketing Systems – The 14 Fastest Ways to the Cash in Any Business
By: Howard Partridge
Sound Wisdom, P. O. Box 310, Shippensburg, Pa 17257, 978-0768407792, $ 14.95, 2015, 176 pages
Reviewed by Richard R. Blake
The Cutting Edge Difference between Marketing and Phenomenal Marketing
Howard Partridge, exclusive small business coach for Zig Ziglar, Inc. working with hundreds of business owners as trainer and consultant is highly recognized, by his peers and top business leaders, as an expert in small business marketing.
In his book “Phenomenal Marketing Systems” Partridge defines marketing as “everything you do to attract prospects to your business.” He provides the reader with guidelines and proven strategies for implementation of a proven marketing system that works.
Partridge titled the first chapter of the book with “The Only Three Ways to Increase Sales. This information is foundational in establishing a successful marketing system. Many of these principles will cross over into important sales strategies as well and will insure the small business owner increased sales, help them determine their perfect target market, and build an incredible reputation.
His concept of experiential marketing includes methods for building business relationships, maximizing referrals, and tracking repeat business. In his “Five-point Marketing-Message” Partridge stresses the importance of promoting your company’s reputation, your personal education, your knowledge or special training, and your experience. He also advocates putting an emphasis on your systems: technical and customer service as well as your guarantee. Illustrations from highly successful companies who have applied these principles give credence to their effectiveness.
“Phenomenal Marketing Systems” is packed with surefire ways of increasing cash flow, moving from a marketing system to a phenomenal marketing plan, while maintaining your target client base, increase your sales, and generate new record profit levels.
A complimentary copy of this book was provided for review purposes. The opinions expressed are my own.