Content, Context, Adaptability, Practical, and Proven Concepts
“Don’t Step in the Entre-Manure” quickly defines the primary focus and the objective of the book. Matthews begins with 32 questions in four crucial areas for attaining entrepreneurial success.
· Finance, Administration, Planning, and Control
· Marketing and Sales
· Productively and Accountability of Employees
Each focuses on a specific theme with practical observations and instruction, a case study example relating to the chapter emphasis, and “tongue in cheek” challenge to
“Check your shoes “for any evidence of Entre-Mature that needs attention.
Chapter titles clearly define the subject matter of the chapter – a tremendous help when locating specific areas you may want to review, develop and improve in your business operation.
Bill Matthews is knowns for a successful career working with business leaders in business management, strategic planning, and education and advisory services.