The Bankruptcy Alternative By Bruce Bowler – A Book Review

Reviewed by Richard R. Blake

Business Management Tips, Tools, and Principles

“The Bankruptcy Alternative” is Bruce Bowler’s unique and unusual story of his 50-year career, in fields of mortgage banking, manufacturing, and as a champion nitro-burning dragster driver.

Fast moving chapters describe an almost unbelievable account of a passion for drag racing, the security of working for Dad in the family business; winning after losing, the importance of decisive action, and the sense of accomplishment of a job well done.

The book reads like a novel, told from the protagonist’s point of view. Bowler is reliving his business journey. Bruce relates the setbacks and the progression of rebuilding, to another level of success. He carefully describes the “S Curve of Business” beginning with the self-determined forces and the external forces.

In an emotionally charged narrative, Bruce tells of the enthusiasm and expectations of starting a new company, moving from a dream to reality, a slow upward trend, becoming somewhat stable and the twilight of decline. The economic crash of 2009 led to the decision of closing Phoenix Custom Apparel.

Step by step Bruce describes his experience of recognizing “when to pull the plug,” selling assets, paying off debts, adapting the “Company Story Board Concept”, the decision to self-manage liquidation, and the steps that followed in closing the company.

“The Bankruptcy Alternative” is written to encourage readers in the midst of similar situations with “a message of “hope and resilience…and the challenge to never give up.”

A complimentary review copy of this book was provided for review purposes. The opinions expressed are my own.

Bowler Enterprises, Inc., 2175 South Jasmine Street, #105, Denver, Colorado 80222-5700, 978-0998632810, 2017, 156 pages