The Art of Presentation – Your Competitive Edge
By: Ray H. Hull, PhD and Jim Stovall
Reviewed by Richard R. Blake
A Look at the Elements Involved in Effective Presentations
Ray H. Hull, PhD and Jim Stovall collaborate in “The Art of Presentation – Your Competitive Edge” to provide the reader with a distinctive balance of step by step instruction and compelling illustrative stories that reinforce the essentials involved in effective presentations.
The authors help the reader learn and develop skills of communication that will result in a freshness and individuality to the manner and style of the readers presentations, will hone their effectiveness, and encourage them to become more accomplished platform speakers.
Other tips the authors suggest include: practice your skills by placing yourself in situations that provide opportunities to improve your effectiveness, discover your strengths, determine your brand, and filter your media presentation for” accuracy, bias, and perspective.”
Stovall uses the examples of Paul Harvey, Zig Ziegler, Will James, and others with inimitable presentation skills to demonstrate the art of crafting visual images as powerful “as great movies. The perfecting of this capability, the use of humor, and well placed emotional stories will insure powerful, memorable presentations.
“The Art of Presentation – Your Competitive Edge” will resonate with anyone concerned about their building self- confidence while improving their delivery and enhancing their stage presence.
A complimentary copy of this book was provided for review purposes. The opinions expressed are my own.
Sound Wisdom Books, P. O. Box 310, Shippensburg, PA 17257, 978-193787987, $ 21.95, 2017, 192 Pages